Direct Marketing

Need Smarter Digital Marketing? Hire a Direct Marketer

(This is a continuation of Direct Marketing Skills for Digital Marketing.  See part 1 of Key Direct Marketing Skills for the Next Generation . . .)
To find out what works best, TEST!
Great Direct Marketers know how to test our way to success.  We don’t have to guess which headline is better — we can test […]

How to Use the Skills of Direct Marketers in Digital Marketing

Key Direct Marketing skills are in high demand in Digital Marketing.  That’s because smart marketers realize that Offer creation and managing Lead Generation programs, Analytics and Testing — all critical for effective Digital Marketing — are all Direct Marketing skills.
Direct Marketing:  Offers, Lead Management, CRM, Testing, and Analytics
Direct Marketers are the ones usually responsible […]