SEO, Direct Mail, and Direct Marketing Copywriting

What makes great marketing copy?

  • Headlines that deliver a strong reason to keep reading — the benefit, the "what's in it for me," the compelling story line.
  • "Lead" paragraphs that remind of some pain and/or promise some pleasure -- and draw the recipient into the story.
  • Subheads written to deliver the entire message to the scanning reader.
  • Copy that's conversational.
  • Copy that clearly proves what your product or service can do for me that other offerings can't, or what your organization UNIQUELY does.
  • Online copy that's search-friendly and fully optimized for SEO

How does your copy measure up? Use our 7-point copy evaluation below.

Copy Development

Take advantage of expert Direct Response copywriting to craft your email conversion series, websites and landing pages, and direct mail packages. Direct Marketing and Website Marketing Copywriting pros keep up with the latest test results about what's working, so you don't have to.  

SEO Copywriting

 We'll build search-friendliness into every web page, while focusing each page around one or two keyword phrases.  Expert Direct Response SEO copywriters will create your Page Title, Meta Description, H1 Headlines, H2 Subheads, optimized web page copy, and anchor text for text links between pages of your website.  And this fully optimized copy will focus on getting the response and SELL!

Copy Editing

Need a second pair of eyes to review your copy? Do you need some direction about specific word choices? Are you sure your copy is as focused and effective as it could be? Have you implemented the sales process effectively? Does your copy answer the most common objections?

Other Copywriting Projects

  • White Paper creation
  • Editing (marketing materials, web copy, White Papers, eBooks, book manuscripts)
  • Magazine article ghost writing
  • Blog ghost writing
  • E-newsletter ghost writing
  • eBooks, eGuide creation
  • Book manuscript ghost writing

7 Points to Evaluate Your Website Copy

  1. When a visitor comes to your home page, does the copy convince the visitor to stay and learn more?
  2. Can I quickly discover what unique combination of benefits you offer that no one else does?
  3. Is the "lead" paragraph on every page the strongest it could be? Does it draw me in and convince me to read the rest of the page?
  4. Is every word of your copy there for a reason? Is every word the strongest it could be?
  5. If I just scan headlines, subheads, bullet points — can I get all of the key points of your message?
  6. Is it clear how to take the next step?
  7. Is your Offer worded irresistibly? Have you given me a strong reason to take some action?

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