Few marketers seem to understand exactly what elements drive leads and sales overall.

Similarly, few marketers understand what drives the success of each individual marketing tactic.

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What Reviewers Say

“The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what the KPIs are that need the most focus.”

Ruben Leon, Spectrum Mailing Lists

“Do you need your digital marketing efforts to produce better results? The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and content, SEO, online ads, email, testing, measuring, and staffing — all focused on the specific needs of small businesses.”

Susan McIntyre, The Catalog Doctor™ and Founder, McIntyre Direct

“This is really, really good stuff. Karen Marchetti has written the definitive handbook on digital marketing for small businesses. This book serves as your “expert consultant” to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you’ll never have to”

Jerry Bernhart, Bernhart Associates Executive Search, LLC