Consumer education and dealer education collateral promotes “big dish” satellite services and a new product launch.
- Series of ads for the Satellite Video Center promote a membership package to consumers in a range of satellite programming magazines
- Monthly newsletters educate dealers on how to sell big-dish satellite dishes and programming, and launch the new 4DTV service
- Series of statement stuffers educate consumers about the benefits of big-dish satellite programming and cost-effectiveness compared to new small-dish competition
- The new 4DTV service launches through dealers nationwide with a series of seminars. A Powerpoint presentation, table tents, buttons, and brochures promote 4DTV to seminar attendees