B2B dimensional direct mail with interactive worksheets gets through the gatekeeper to reach telco presidents.
- 9″ x 12″ x 2″ mailing box, printed in 4-color, introducing the “leaking profits” theme
- The top opens like a bakery box, revealing a top pocket with response device
- In the base of the box is a letter, folder with product data sheets, and interactive worksheet to allow the company to identify where they might be leaking profits
- Underneath everything lies a pad of sticky notes to make it easy for the president to route information from the box to appropriate staffers with a note about “areas of leaking profits”
Highly successful lead generation effort was used in the U.S., and then re-written in Portuguese for the Brazilian market.