Are they lonely because they don’t get regular attention?
With a little active management, Google Ads can be your best marketing friend.
Are You Actively Managing Your Google Ads Pay-Per-Click Campaigns?
You should be testing ads against each other, reviewing which keywords are driving sales, and checking the actual keywords prospects are searching for. Are you tracking conversions to leads or sales?
Common PPC Campaign Problems Include:
Keywords that aren’t specific enough to drive targeted traffic.
Ads that don’t differentiate your offering from the competition.
Ads that don’t “qualify” your traffic
No testing of Offers or ads
No tracking through to conversions
Use Google Ads to Test Headlines, Offers, Benefit Copy
For a minimal investment, you can test headlines and ad descriptions, as well as landing pages, to see exactly what drives cost-effective clicks, leads, and sales.
We focus on testing — headlines, descriptions, landing pages. So we’ll know exactly which words in headlines and ad descriptions drive more traffic for you.
If you’re running an e-commerce website, you can track Google Ads cost versus sales by product (or product group or category)
If you have a lead generation website, are you reviewing actual keywords that led to clicks on your ads — and constantly adding to your Negative Keyword list? The key is attracting quality clicks that are most likely to convert to leads.
Latest Google Ad Results
We were asked to improve Adwords results for a B2B software client. Click-through is now up 89% — while Cost Per Click is down 10%!
Always Insist on Bottom-Line Reporting
An e-commerce company was having their Google Ads managed by an outside firm.
When we asked for reports on the Campaigns:
The consultant sent us a list of keywords they were using, showing the number of clicks.
But there was no report on conversions to Sales (even though this was e-commerce!)
Apparently, they were focused on traffic, but didn’t follow the results of that traffic.
How can you run ads for an e-commerce website and not track resulting sales?
We Reduced Cost Per Sale 82%
We reviewed the Campaigns and here’s what we discovered:
The company was paying for a lot of clicks from individuals that weren’t actually in their single industry.
Their Cost Per Sale was close to $50 because of the poor targeting.
We revised their keywords, added negative keywords, and started actively testing ads.
We soon reduced their Cost Per Sale to about $9!!
We are a Google Partner.
Our Google Ads Consultants are Google Ads Qualified Individuals.
Can We Help You Find Opportunities for FREE?
Contact Response FX about PPC services and a free analysis of your current or planned PPC campaign.