Does your website seem to always be chasing the latest fad?  Does it get excited about what every vendor proposes — but those promises never seem to fix the problem?

What about your online PPC ads — what’s your ROI?  Google Partner badge

We Diagnose Where Your Opportunities Lie

When you “misdiagnose” (or don’t analyze results at all), you send your internet marketing efforts off-course.  You hire the wrong resources and make the wrong budget decisions.  And you never really solve the original problem.

We rehab websites into high-results generators.  If your website isn’t a high performer — if it seems to be struggling — we can help.

And we transform Pay-Per-Click Advertising campaigns into cost-effective, high ROI sales machines.

Contact Us to Get Started Today!

Is it Time for a Website Intervention?

Here’s how to tell . . .

DIAGNOSE

Do you analyze your traffic, leads, and sales step-by-step, so you understand exactly where you need to improve?

TEST

Do you test your way to success – so you know exactly what words in your headlines and what key benefits will attract your buyers?

GENERATE LEADS

If the main goal of your website is to generate leads, is the entire site built around that goal?

SELL

Does your sales copy follow the Sales Process – with the words your best salesperson would use face-to-face or over the phone?

TRACK

Do you track the results of every campaign?  Do you know how much it costs you to bring in a lead or a sale?

Put Senior-Level Internet Marketing and Direct Mail Marketing Expertise to Work for You Today

Give us just a few minutes, and we’ll determine your major lost marketing opportunities — by focusing on your Google Analytics and past results.

Our senior-level marketing experts have extensive KNOWLEDGE of what works and what doesn’t. We can give you better RESULTS faster — to maximize results and ROI.

Why You’ll GET BETTER RESULTS with Response FX

Common Direct Marketing and Internet Marketing mistakes can cost you thousands of wasted dollars and lost sales (not to mention lost time — even embarrassment or a damaged reputation — due to a failed program).   But out deep knowledge has produced some spectacular results!

With Response FX®, you’ll enjoy extensive knowledge of how to Attract, Engage, Persuade, and Maximize your ROI . . .

Attract Your Audience -- and Then ENGAGE Them!

ATTRACT

  • Get visitors past the home page of your website (See our 2-part series on “10 Rules of Engagement for Turning Visitors into Customers”)
  • Get the email message or direct mail piece opened
  • Write and design for the way 85% of your audience “reads” (they SCAN)
  • Draw recipients into the copy with compelling headlines and visuals

ENGAGE

  • Write strong benefit headlines to draw your audience in
  • Involve with strong “leads” (first paragraphs) and emotional appeals
  • Get the copy read — by making it personal and conversational

Persuade to Act -- Track, Test, and Improve!

PERSUADE

  • Craft irresistible Offers — and “merchandise” them (see our post on effective Content Marketing)
  • Create Offers that will drive profitable response (qualified leads, profitable sales, upsells, etc.)
  • Design Offers to achieve the right combination of lead quality and quantity
  • Write copy that delivers enough specifics to PROVE your difference — and answer objections
  • Craft email conversion and engagement series — to educate and involve prospects and customers over time, turn one-time purchasers into regular customers, and turn repeat customers into best customers

MAXIMIZE YOUR ROI

  • Test Offers to boost conversion and shorten the sales cycle
  • Design creative tests for maximum learning
  • Analyze results to identify the statistically significant winners

Look for Advanced EXPERTISE in highly specialized areas . . .

Our team brings senior-level expertise in Website Development (mostly WordPress) and Blog Creation, Google Analytics, Content Marketing, Direct Mail Marketing, Copywriting, SEO Copywriting, and Pay-Per-Click Advertising.

  • We are certified in Google Analytics
  • We have Google Ads Qualified Individuals on staff

Universities, Trade Associations, Publications — even the USPS — rely on our expertise . . .

Internet Marketing and Direct Marketing Courses

Our team has taught Internet Marketing and Direct Marketing at:

San Diego State University
University of San Diego
University of California San Diego
California State University Long Beach
University of San Francisco
United States Postal Service

Speaking and Writing — Can We Speak at Your Next Event?

We are frequent luncheon and seminar speakers for events nationwide . . .

MARKETING CONFERENCES AND MEETINGS: Direct Marketing Association, American Marketing Association, Postal Customer Councils
INDUSTRY CONFERENCES: Bank Marketing Association, Community and Regional Magazine Association, Credit Union National Association

Look for our articles in Bank Marketing magazine, American Marketing Association’s Marketing News, and Business Journals throughout Southern California.

In-Depth EXPERIENCE with Hundreds of Companies in a Broad Range of Industries . . .

On the consumer side, we’ve successfully marketed everything from:

Skin care . . . wine . . . software and online services . . .  financial services and real estate investment funds … golf balls and clubs . . . online games . . .  nutritional supplements . . . hotel casinos . . .  memberships . . . movies-on-demand . . . to spas . . .

Our business-to-business experience includes selling direct and generating qualified leads for:

Real Estate E&O Insurance . . . digital pricing platforms for banks . . . cells and media for research . . . software (email software, CMS systems) . . . online memberships . . . online medical subscription services  . . . RFID medical device tracking systems . . . industrial vending machines . . . video training programs . . . legal services . . . consulting services . . . online real estate training . . . 1031 real estate exchanges . . . VAR and retailer programs (for software, satellite dishes, and various hardware). . . professional trade associations, seminars and publications . . . 401(k) programs and corporate financial services . . . and more.

Our BOTTOM LINE APPROACH Ensures Programs are Planned to be Profitable

Return on your Marketing Investment is our focus. Financial analysis is part of every plan we develop, so you’ll know the expected profitability of your marketing programs before you ever spend a dime.

“If you can’t measure it, don’t do it.”

Contact us for a free evaluation of your current website, SEO, email programs, direct mail, PPC, or social media efforts.

Get Started on Better Results Today!

What Clients Say

“The results that you’ve achieved in a short amount of time are impressive and are much appreciated. I sure wish that we had found you 3 years ago!”

Brett Lesser, VP of Sales, Lifeline Cell Technology

“From our very first email marketing program, we got 25% response! As we expanded the program over the next few years, we continued to enjoy about a 21% response. The combination of email marketing, direct mail, the highly personal approach and tone of the copy, and the unique content marketing website really made the difference.”

Michael Spacciapolli, SVP, Union Bank of California

“Karen has helped us think differently about our direct marketing efforts and offered creative solutions to issues that we had never contemplated.  I look forward to working with her again.”

Carlton Van Putten, COO, Maredy Corporation