Senior WordPress and Web Programmer, Webmaster for Response FX Website Design and Development Agency
Created Extensive Analytics for Website and Email Marketing Testing
- Set up, hosted and maintained the complete online presence of LostGolfBalls.com, the largest reseller of recycled golf balls
- Developed and hosted system for daily email marketing campaigns, that includes tracking of click-throughs and order conversions
- Set up Tell-A-Friend system as promotional device that tracks credits to the original sponsor for every dollar spent by referrals.
- Set up affiliate program for shared revenue of sales leads, including banner ads
- Setup Pay-Per-Click tracking of each keyword through to final sales (at least a year before Google Analytics became available).
- Setup database tracking of length of time to prospect conversions, leading to creation of 90-day email marketing conversion series.
Experienced User Interface (UI) and Software Developer
In charge of software development for state-of-the-art Major League Baseball Pitcher training/evaluation system:
- Developed interface system between laser acquisition computers and SQL database.
- Set up User Interface, using web server technology combined with outdoor weather-rated touch screen computer that is used as pitcher login and monitoring display.
Extensive Website Development Experience
Recent website development projects:
- www.autocrib.com (including home page Flash display of product line)
- www.dollarce.com (e-commerce)
- Search-engine optimized site to replace two existing sites from Conway Family Wines
- Development of online examination system to satisfy continuing education course delivery and testing requirements of 42 separate state insurance licensing departments plus California Department of Real Estate.
Experienced Marketing Database Developer
Created extensive marketing database system and User Interface for San Diego State University Extension Services:
- Full campaign management system allows for name selection by any combination of tracked parameters, and tracking of every campaign and cost per contact by individual name.
- Allows creation of regular reports as well as reports on the fly.
- Full database marketing system created in SQL and later converted for Oracle.
- Qualified by California State University network to work with sensitive student data