SEO Tips to Optimize Your Web Pages

by Karen J. Marchetti

 Improve Your SEO Link Strategy with “Link Relevance”

If you want to craft an Offer that will attract attention, avoid the boring non-Offer, “Get more information.” (yawn)

It’s the same with naming text links within your site.  Avoid the ultra-boring and no-help-in-terms-of-SEO “click here” text link.  (An even worse option that we saw recently:  “click here for the form”.  yikes.)

Known as “Anchor Text”, the actual words that form your text link are considered by search engines. The actual link words are indexed as part of the page content by the search engine, and assumed to be relevant to the destination page. Links surrounded by text (links within body copy, for example) are generally assumed to be of higher relevance than other links (within a navigation bar, for example).

Focus Each Page of Your Website around One or Two Keywords

Of course, your basic SEO efforts should include:

1. Unique Page Title for every page on your site, using the keyword phrase that is the focus of that page.  Your Page Title is used as the Headline when the page appears in Google’s organic search engine listings.  Writing great Page Titles is just as important as writing great Headlines for each website page.

2. Unique Description for every page.  About 160 characters will be used from your Meta Description for your search listing description.  Be sure to use your keyword phrase in the Description, and include a Call to Action early in each sentence.  Your Description is where you answer the question, “why are we different,” to give searchers a strong reason to click.

3. Use the keyword(s) within your Body copy, especially in first and last paragraphs.  But write FIRST FOR YOUR VISITOR — be sure the keywords fit naturally into the flow of the copy.

4.  Use the keyword(s) in your H1 or Main Headline (one on each page), and in your H2 Subheads on each page.  (Subheads are GREAT for both SEO and for making your website more SCAN-able!)  Write specifics into your Headline and Subheads — because specifics SELL!  I should be able to learn all of the key points on a page — just by scanning your Headline and Subheads.

5.  Use keywords in the file name of any Images, and in the Alt Text (alternate text) for each Image.  Search engines can’t read images, so help them determine the topic of each image on your site.

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