(This is another question in our “Are You Smarter than an Internet Marketing student?” series posted on the Response FX page on Facebook.com. The questions are taken from actual midterm exams given to university-level Internet Marketing classes.)
Which 2 elements are a key focus of websites because of the importance of ranking on Google?
Choice a? Links to Facebook and Twitter
Links TO your website is what Google wants to see. Achieving social media mentions of your URL, and “shares” of your content along with a link to one of your web pages can positively affect your search engine position.
Choice b? Blogs and RSS feeds
Blogs can be a smart part of your Content strategy, as well as your SEO strategy. Blogs can be your primary way of posting fresh content on your website, which can be great for SEO. And if that fresh content is unique and useful enough to your target audience to be SHARE-able and LINK-able, your blog can help generate traffic, expand your reach, prove your expertise — and help your SEO further with shares and likes.
RSS feeds help distribute your blog content to those who have subscribed to your feed. But setting up a feed isn’t done specifically to help your SEO efforts on Google.
Choice d? Keywords and PPC (Pay-Per-Click, such as Google Adwords)
Keywords are the first strategic decision you should make when optimizing your website to be search engine-friendly. Pay-Per-Click, though, is not used for SEO reasons; participation in PPC Advertising (which could be on Bing.com, LinkedIn or Facebook, as well as Google Adwords) does not affect your SEO ranking on Google.com.
Choice C: CONTENT AND QUALITY IN-COMING LINKS
Content is what Google wants to see — especially Content that others find so valuable they create in-coming Links to it. But those Links need to be “quality” Links — they should be from web pages that relate to your business or product area. They should be from websites that also are content-focused.
If they’re in-coming Links from social media websites, they should be from SHARING your content or URL by a variety of individuals on those social media websites.
Value-able, Share-able, Link-able, Find-able, Scan-able, Engage-able
Every website and blog should be focused on creating unique content that:
1. Is VALUABLE to your particular target audience.
2. Your target audience finds unique and valuable enough to want to SHARE it with others.
3. Your target audience finds valuable enough to want to LINK to.
4. Is easily SCAN-able (the way 85% of visitors view it — and search engines actually love specific, keyword-laden headlines and subheads)
5. ENGAGES your audience so they want to read it.
6. Has been optimized for appropriate keywords so it’s easily FIND-able in the search engine results.
Did you choose the right answer to this test question? Vote at the Response FX page on Facebook.com.