Is Your Website Just Not Doing its Job of Generating Leads?

Isn’t the main job of your website to generate leads? Do you sometimes wonder what it does all day, when the end result is another day without any new leads?

Lead Generation is all about the Offer . . .Puzzle pieces

It’s something of value you’ll give to prospects in exchange for their contact information. 

So when you’re not happy with your Lead Generation efforts, start first with the Offer. 

It could be that your website is missing some pieces of your Lead Generation Puzzle.

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Why Isn’t Your Website Really Great at Generating Leads?

If you’re not generating a steady stream of leads, it’s usually because:

  • Your website doesn’t feature lead generation Offers that are attractive to your particular audience. How many different Offers have you tested in the last 6 months?  Are you addressing the key questions your particular “Early Buying Stage visitors” have?

OR

  • Your lead generation Offers aren’t appearing prominently on your website. If the main objective of your website is to generate leads, your entire website should be focused on lead generation.  That means lead generation Offers in prominent locations – on your Home page, blog pages, and product pages.

Do You Have Offers for Each Buying Stage?  

Does your website assume your visitors already know they need your product or service? Is it focused only on selling against the competition?

What if prospects don’t know what they want? These Early Buying Stage visitors need to be educated.

  • Use Content Offers to illustrate the value of your product — so prospects see how it solves their problem. (See our Content Marketing services.)
  • Use Assessment Offers to help prospects identify the right solution or help figure out if your solution is right for them.

There are dozens of lead generation Offers you could be testing.  How many of them have you tried?

Smart Offers can capture contact information from more visitors at Early Buying Stages — so you can then communicate with them directly.

Do You Have Offers to Capture a Range of Leads?

Not every Lead will be ready to buy today.  But you’ll need to generate a range of leads continuously, including:

  • A leads — those names ready to talk to a salesperson or ready to buy today
  • B leads — those who are “in market” for your product or service, but may need to do more research
  • C leads — those who aren’t “in market” currently, but are interested in learning more

Does your lead generation website have a range of Offers for these audiences?

Your B and C leads can be educated over time . . .

If you keep in contact with these names, and keep making appropriate Offers to them, you’ll be at the top of their list when the B leads are ready to talk.

And you might convince some of those C leads to become “in market”.

Your Website Can Become a High-Quality Lead Generation Machine!

Want to talk about improving your lead generation programs — or starting new ones? Contact us 

Get More Qualified Leads Tomorrow!