Response Coach® Guides Will Help You Drive Superior Direct Mail Results
The Most Critical Direct Mail Success Elements Aren't What You Think
These 2 direct mail chapters, originally written for our upcoming book on superior marketing results, will walk you through all of the key steps to create direct mail that really sells.
Direct Mail Success Factors to Maximize ROI
What are the 6 keys to REALLY successful direct mail efforts? They’re not the ones most companies, agencies, and freelancers spend the most time on. Learn why Mailing List is your #1 priority, along with everything to know about choosing a list that’s likely to generate far more response that others. How to pick the right package format for your mailer, how to run the numbers to see if your direct mail as planned is likely to breakeven, and more.
Copy that Sells in Direct Mail
Copy in direct mail needs to SELL. It needs to motivate the recipient to take some action — usually by visiting your website, calling an 800 number, or visiting your retail location.
Why doesn’t your direct mail sell? It’s usually due to 5 completely solvable problems. Learn how to develop your direct mail copy step by step, including: how to create the right headline to get your package opened, how to follow the sales process, how to write the lead, write for scan-ability, and more.
Get Started on Better Direct Mail Results Today!
We’ll walk you through everything you need to know to choose better mailing lists, create stronger offers, and write killer direct mail copy. Get the 2 direct mail chapters — 29 pages of PROVEN direct mail success factors — for just $29.
Our Direct Mail Guides Have Been Used by Hundreds of Marketers
See what they have to say about the value of these direct mail guides . . .
“Tons of Info.”
“Extremely informative advice.”
“Excellent! Thanks!!! Very helpful.”
“Excellent subject matter.”
“Great! Exceeded my expectations.”
“I learned a lot of new tips on creating copy that sells.”
“Excellent in every way!”
“Informative and helpful.”
“Very informative — more than I expected.”
“Terrific examples, truly helpful.”
“This was great. Well worth my money.”
“More than met my expectations.”
“Lots of good ideas – value excellent.”
“Great information — helped me recognize several obvious opportunities I’ve been overlooking.”