Amazon Best Seller The Results Obsession

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

The book is now on Amazon (and it’s an Amazon BEST SELLER!)

LATEST REVIEWS from purchasers

“Practical, user-friendly and comprehensive. The well-organized and bulleted format makes it easy to read and find exactly the information needed. The Results Obsession offers great ideas, guidelines, resources and common-sense guidance. Within a couple of minutes of simply flipping through the sections I had already found a resource that paid for the book many times over. Strongly recommend this book for anyone who wants to get the maximum return from their marketing dollars.”

“Karen Marchetti is a master at knowing how to connect you with those who are interested in your product and services. I especially liked the explanation of ‘Buyer Persona’ and how to use that understanding in both personal and multichannel marketing. I have ordered copies for all of our sales and marketing staff.”

Reader-Friendly and Easy Reference

Written and formatted in a reader-friendly style:

  • Lots of bullet points, short paragraphs, and white space to make it easy to get through and easy to find what you’re looking for.

Here’s the Table of Contents:

Chapter 1. The Results Obsession for the Digital Era

Chapter 2. Diagnose to Boost Traffic, Leads, and Sales

Chapter 3. Why Customers Buy

Chapter 4. Plan More Effective Offers by Buying Stages

Chapter 5. Lead Generation Strategies

Chapter 6. Lead Generation Offers

Chapter 7. Sales Offers for Every Objective

Chapter 8. Messaging Strategy for Copy that Sells

Chapter 9. Great Copy: Recognize, Write, & Refine It

Chapter 10. Crafting Great Copy: Part 2

Chapter 11. Do You Need a New Website — or a Tune-up?

Chapter 12. Website Content Strategy and Offers

Chapter 13. Website Copy that SELLS!

Chapter 14. What You Should Know about SEO

Chapter 15. Online Pay-Per-Click (PPC) Advertising

Chapter 16. High Impact Email Strategies

Chapter 17. Creating Email to Drive Leads and Sales

Chapter 18. Testing Your Way to Marketing Success

Chapter 19. The Numbers

Chapter 20. The New Marketing Leader