Quick Digital Marketing Wins to Boost Traffic
What activities did you do this month to specifically improve your SEO efforts? When is the last time you looked at the way your YouTube videos ...
How to Analyze Your Digital Marketing Progress — and Get the Data from GA4
What if your boss asked for a meeting to review the status of your digital marketing efforts? What would you analyze for the presentation? Here's what ...
Story Approach in Action: Stronger Messaging to Drive Sales (Part 4)
Do you have too many visitors who never click "add to cart"? The Story Approach helps you focus on your target audience — and discover the ...
How to Analyze Your Digital Marketing Progress — and Get the Data from GA4
What if your boss asked for a meeting to review the status of your digital marketing ...
Story Approach in Action: Stronger Messaging to Drive Sales (Part 4)
Do you have too many visitors who never click "add to cart"? The Story Approach helps ...
The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)
Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with ...
What Could Your Sales Message be Missing? (copy strategy, part 2)
Not giving your copy enough attention? Why not switch things up and test some new additions ...
How to create the right copy strategy to appeal to your audience, part 1
How does copy become more compelling? One way is to be more specific to your audience ...
Don’t Set Your Designers Up for Marketing Failure — or a Battle
There had been a heated discussion between the designer and the sales consultant. The designer produced ...
Are You Relying on Your PPC and SEO Resources to Write Copy that Sells?
Can a graphic artist or web programmer write copy that sells? Can a copywriter create on-brand ...
Does Your Content Team Understand Their Real Roles?
You may be paying a content team to create a steady stream of content – that’s ...
Is Your Marketing Automation Forgetting the Customer Messaging?
I see that a lot of marketing departments are “trying to do more with less.” They’re ...
12 Analytics to Track: The 12 Days of Digital Marketing Planning
“On the TWELFTH Day of Planning, (and full of holiday spirit!) your boss will ask ...
11 Website Copy Tips: The 12 Days of Digital Marketing Planning
On the eleventh day of digital marketing planning, your boss will ask of you: “ELEVEN Copywriting ...
10 Content Marketing Questions: The 12 Days of Digital Marketing Planning
On the tenth day of digital marketing planning, your boss will ask of you: TEN Content ...
9 Lead Generation Strategies: The 12 Days of Digital Marketing Planning
“On the NINTH Day of digital marketing planning, your boss will ask of you . . ...
8 Google Ads PPC Secrets
“On the EIGHTH Day of Digital Marketing Planning, your boss will ask of you: EIGHT Google Ads ...
7 Moments of Truth in Email Marketing: 12 Days of Digital Marketing Planning
“On the SEVENTH Day of Planning, your boss will ask of you: SEVEN Email Guidelines . ...
6 Website Elements to Review: The 12 Days of Digital Marketing Planning
"On the SIXTH Day of Planning, your boss will ask of you: SIX Website Elements to ...
Five Lead Capture Strategies: The 12 Days of Digital Marketing Planning
“On the FIFTH Day of Planning, your boss will ask of you: FIVE Lead Capture Strategies ...
4 Key SEO Factors: The 12 Days of Digital Marketing Planning
“On the FOURTH Day of Digital Marketing Planning, your boss will ask of you: FOUR SEO ...
3 Design Directives for Your Website: The 12 Days of Digital Marketing Planning
“On the Third Day of Planning, your boss will ask of you: THREE Design ...
2 Questions to Answer About Your Website: The 12 Days of Digital Marketing Planning
“On the Second Day of Planning, your boss will ask of you: 2 Website Questions . . . (and ...
The 12 Days of Digital Marketing Planning
“On the First Day of Planning, my client asked of me: One Measurable Plan!” What’s a ...
Use the Value of Every Lead and Sale to Choose the Right Marketing Tactics
Is your marketing team keeping track of your Cost Per Lead, Conversion Rate, and Cost Per ...
The 3 Most Common Digital Marketing Budget Disasters . . . and How to Avoid Them
We see these 3 most common budget disasters over and over — involving Lead Generation websites, ...
5 Key Elements to Review Before You Send Your Email Messages
As you edit or polish your email messages, are you looking specifically at elements that will ...