Are You Using PPC to Test Your Copy?

PPC advertising is a great Testing vehicle. You can test headlines, individual words within your headlines, descriptions, benefits, and Offers. In usually a very short time, you can find the best options to use throughout your marketing. And when you keep testing, you keep learning and continuously improving your results. Even if you’re not managing [...]

Are You Using PPC to Test Your Copy?2021-06-28T18:46:28+00:00

How Website Copy Can Draw the Reader in Visually

Copy on your website has a visual component that affects its ability to get read. And it’s the job of the copywriter to create copy that draws the reader in, not only by the words, by also visually. When you write or review copy, here are the visual elements of copy to consider: Key points [...]

How Website Copy Can Draw the Reader in Visually2021-06-15T19:24:06+00:00

Is Your Website and Email Copy “Conversational”?

Have you heard that copy should be "conversational"? Do you know what that looks like? Conversational copy reads exactly the way you’d say it out loud So the best test of whether your copy is conversational or not is to read it out loud.  It should sound exactly the way you'd say it if you [...]

Is Your Website and Email Copy “Conversational”?2021-04-14T18:04:57+00:00

Enhancing the Sales Process: Building Messaging Ideas for Copy that Sells

Are you still relying on AIDA — Awareness, Interest, Desire, Action — to help guide your messaging? AIDA is said to represent the stages that a prospect goes through before making a purchase. I still hear copywriters, even copywriters trained in direct marketing, refer to using AIDA.  AIDA is perhaps a very general way of [...]

Enhancing the Sales Process: Building Messaging Ideas for Copy that Sells2021-03-25T21:53:37+00:00

What’s the Secret to Getting Your Email Marketing Messages Read?

If you’re relying on an e-newsletter or other promotional emails to nurture your prospects and retain your customers, do you know if those emails are being read? Interest in most e-newsletters declines fairly quickly.  It’s likely that few of your promotional emails are even being noticed.  And if you’re trying to reach the millennial audience [...]

What’s the Secret to Getting Your Email Marketing Messages Read?2021-03-27T17:53:51+00:00

6 Tests to Evaluate Your Headlines

Headlines usually determine whether your web page, direct mail, print ad or email message will be a success or not. It’s the headline that either draws the reader into the copy — or doesn’t give the reader a reason to read further. Why are some headlines less than effective — while others totally grab the [...]

6 Tests to Evaluate Your Headlines2021-03-27T17:58:15+00:00

4 Tests of Website Copy that SELLS!

How can you evaluate your copywriting?  Use our  4-Point Test  You’ve drafted your website, email, print ad, or direct mail copy using the Six Steps in the Sales Process for Effective Copywriting.  And you’ve crafted an effective headline using the 6 Tests of Effective Headlines. What about the actual words?  Here’s a 4-Point Test to evaluate your [...]

4 Tests of Website Copy that SELLS!2021-03-27T23:05:28+00:00

When to Bend the Rules of Grammar in Sales Copy

“Gee, that sales copy isn’t even grammatically correct . . .” Good copy is written the way people speak. Most of us usually speak in simple language. And usually in relatively short sentences. That type of copywriting is very easy to get through for the average reader. However . . . our speech is not [...]

When to Bend the Rules of Grammar in Sales Copy2021-03-27T23:17:33+00:00

How to Write Great Email Marketing Copy

What makes great email marketing copy?  When you prepare your next promotional email message, be sure it meets these 7 key tests: 1. Compelling Email Subject Line Create a subject line that delivers a strong reason to open or read the message.  Promise a benefit, the “what’s in it for me.”  This is a key [...]

How to Write Great Email Marketing Copy2021-03-27T23:20:46+00:00
Go to Top