Is your website giving you great results? Are you thinking you may need some major reconstruction? You might just need a "tune-up" -- of the 4 items that affect leads or sales: 1. OFFERS: For the Biggest Change in Results, Remodel Your Offer NEED MORE SALES? A more attractive Offer (the special reason I should [...]
If the main purpose of your website is to create leads, is your website focused on that? Is your marketing team focused on creating leads? Is your agency? The company president advised me, “we’ve had 2 agencies in the last 18 months . . . the first was a design firm. They did great design, [...]
Have you diagnosed exactly what's going on with your website SEO -- using your analytics? (Or do you just look for your site on google.com?) Are you happy with the results of your website's search engine optimization? It seems few businesses are. In general, the complaints seem to go in these 3 directions: “We’re not [...]
When you create your website copy, those who need to approve that copy will almost always read line-by-line, word-for-word, from page 1 of the copy through to the end (like they’re reading a book). But website visitors rarely (if ever) do that. In fact, website visitors first scan the page they’re on — and about 85% of [...]
I was on a call with the principals of a small design agency, who had hired a lead generation company to handle some email business development for them. The design agency told me the lead generation company had “done a few emails” for them. Results to date? “We had some visits, but nothing came of [...]
Have you wondered how to identify bad SEO and/or bad website design — BEFORE you hire someone? Usually, SEO and design ideas for a website should make sense for VISITORS first. When they don’t, you likely have a problem. A site I was brought in to work on recently revealed 12 POINTS of what NOT to do [...]
Whether you write copy yourself, have copywriting talent in-house, or use outside copywriting resources, you should know how to recognize copy that really SELLS. If you review and approve copy – you should know the key elements to look for, those key elements that create copy that really SELLS! If you hire agencies or copywriters [...]
The client told the last web designers they wanted a website design similar to the Prada site . . . And so, the “showroom website” project began, seemingly without thinking about whether the overall “showroom” approach of the Prada website made sense for Company “C”. The website design company was experienced in creating sites in [...]
Do you really know how to calculate ROI? How about Lifetime Value? Can you explain how to calculate “marketing contribution”? Here’s a simple presentation of the key marketing math formulas, along with practical ways to calculate things like Lifetime Value. (Discussion of the formulas appears below.) Marketing Math: Key Metrics to Maximize Marketing Dollars from [...]
Why do we have so much trouble articulating in copy – especially website copy – why our company is different? Is it clear “why should I do business with you” on your website (and in your direct mail, email – EVERY marketing effort)? A large seminar company called us recently. They were just about to [...]
Sales says: “There’s a LOT of copy on the website. I’d rather have less copy and drive visitors to Contact Us to learn more.” Although Sales/Biz Dev might want the entire focus of the website to be on driving leads (and so, may believe there is “too much copy” on the website for lead generation), [...]
The most successful Marketing departments get the most from every Marketing dollar. They’re focused on maximizing results — and tend to be set up around some key activities. Here are the key components of their Marketing plans that help ensure their success . . . 1. Use Data to Craft Relevant Communications The smartest thing [...]
