Marketers, do you regularly work with your Customer Service manager to review what your customer service reps are trained to tell your customers? The most critical conversations occur when the customer is unhappy. Because all the money you spent to acquire that customer is about to evaporate if that customer leaves. Are your customer ...
Email Testing is one of the easier Testing options – and it can be the most cost-effective. You want to test the elements that have the biggest impact on email response. That includes: How the names were selected Subject Line (which determines whether your email is viewed) Offer Overall copy with your key benefits ...
“On the SEVENTH Day of Planning, your boss will ask of you: SEVEN Email Guidelines . . . SIX Website Improvements . . . FIVE Lead Capture Strategies . . . FOUR SEO Factors . . . THREE Design Directives . . . TWO Website Questions . . . and One Measurable Marketing Plan ...
As you edit or polish your email messages, are you looking specifically at elements that will boost the sell? We are constantly testing email messages for clients, and we continue to see that using these 5 improvement strategies seems to boost sales and click-through: 1. The key words in your Subject Lines need to ...
Even when you're outsourcing all or part of your marketing tactics, you still need to ask to see results -- and know what to look for. In Part 1 of “What You Still Need to Know When You Outsource All of Your Digital Marketing,” we talked about the e-commerce company that began their plan ...
