Why Isn’t Your Digital Marketing Getting Consistently Great Results?

Digital marketing strategies have been around for more than 20 years. Haven’t we learned by now how to maximize results from every effort? What prevents stellar marketing results? Usually, it’s due to two strategic gaps: 1. Lack of focus on results (and ROI) You may not be focused on Traffic, Leads, and Sales — [...]

Why Isn’t Your Digital Marketing Getting Consistently Great Results?2020-08-11T01:39:32+00:00

Marketing Math: Key Formulas to Maximize Your Marketing Dollars

Do you really know how to calculate ROI? How about Lifetime Value? Can you explain how to calculate “marketing contribution”? Here’s a simple presentation of the key marketing math formulas, along with practical ways to calculate things like Lifetime Value.  (Discussion of the formulas appears below.) Marketing Math: Key Metrics to Maximize Marketing Dollars from [...]

Marketing Math: Key Formulas to Maximize Your Marketing Dollars2020-08-11T01:43:02+00:00

What is Good Marketing ROI (Return on Investment)?

ROI — or Return on Investment — is used to measure the rate of return that a marketing program or programs achieved for the money invested.  The simple ROI formula is:           Net Profit   /   $ Marketing Costs   Getting to the Net Profit number takes a few steps [...]

What is Good Marketing ROI (Return on Investment)?2020-08-11T01:51:13+00:00
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