Don’t limit your messaging by assuming too much Do you assume that your leads read everything on your website – or everything in the piece of content you sent them? You may be missing MAJOR opportunities to fortify your key selling points. Don’t assume your leads read the entire document you offered (or watched the [...]
A San Diego company sells heart-healthy supplements on a monthly shipment plan. For their first direct mail effort, they relied on a LIST recommendation supplied by their printing broker. Unfortunately, it was the poorest list they could have selected for their particular promotion. How did their first direct mail effort do? They got ZERO response. [...]
Make your next Direct Mail marketing campaign work harder for you by following these best practices: 1. Design your package to have one clear objective Decide whether you want your package to complete a sale, generate a lead, or generate retail or web traffic — and focus on one product (or service) at a time. [...]
Have you created great Content on your website (or in the products you publish)? Use it to boost your Direct Mail and Email Success . . . (discussion follows the slides below). Content Boosts Direct Mail Success from Karen Marchetti After choosing the most effective mailing list(s) available, the next 3 Direct Mail and Email Success [...]
