Do you really tie all of your marketing activities together as much as you could? Cuisinart ran print ads targeting 20-somethings, featuring good-looking guys and babes having a party. The headline was “When the burgers and ‘ritas are as good as the gossip!” No landing page was listed, just “cuisinart.com for great recipes.” When you got to [...]

Lately, a number of marketers with “Social Media” in their title have posed questions online about having a plan for their social media marketing efforts.  One marketer asked if a social media plan should look like a marketing plan or an SEO plan.  The answer is “yes” and “yes.” Because why would the steps or [...]

The most successful Marketing departments get the most from every Marketing dollar. They’re focused on maximizing results — and tend to be set up around some key activities.  Here are the key components of their Marketing plans that help ensure their success . . . 1.  Use Data to Craft Relevant Communications The smartest thing [...]