On the tenth day of digital marketing planning, your boss will ask of you: TEN Content Marketing Questions. . . NINE Lead Generation Strategies . . . EIGHT Google Ads PPC Success Secrets . . . SEVEN Email Guidelines . . . SIX Website Improvements . . . FIVE Lead Capture Strategies . . ...
We see these 3 most common budget disasters over and over — involving Lead Generation websites, Ecommerce websites, and PPC campaigns. Don't let these happen to you . . . Budget Disaster #1: Creating a New Website – without a Lead Generation Plan – to Solve a Lead Generation Problem The tech company had a ...
How much time are you spending on copy strategy with your SEO and PPC specialists? Do you just assume the messaging they’re using for Page Title (or Headline in PPC) and Description is as effective as it can be? Do you discuss the need for “qualified” clicks? It’s clear from looking at both Organic ...
If you have a line of related products, would you showcase only ONE of those products over and over? Wouldn't you want to showcase the entire line — to appeal to the broadest number of visitors? Even the Big-Name Companies Can Have Flawed Strategies Clothing companies produce seasonal lines of clothing. So it is ...
Do you really tie all of your marketing activities together as much as you could? Cuisinart ran print ads targeting 20-somethings, featuring good-looking guys and babes having a party. The headline was “When the burgers and ‘ritas are as good as the gossip!” No landing page was listed, just “cuisinart.com for great recipes.” When you got to ...
The most successful Marketing departments get the most from every Marketing dollar. They’re focused on maximizing results — and tend to be set up around some key activities. Here are the key components of their Marketing plans that help ensure their success . . . 1. Use Data to Craft Relevant Communications The smartest thing ...
