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Have You Diagnosed What’s Causing Your Website Problems — or Where the Opportunities Lie?

Is your website “sick”? 

Shouldn’t you get an accurate diagnosis of what’s actually causing the pain – BEFORE you decide on surgery or start replacing parts? 

And shouldn’t that diagnosis be based on actual RESULTS?

Two Websites Were Struggling with Generating Leads . . .

  • The first website owner concluded: “It must be the messaging.”
  • The second company said, “We need a better strategy.”

Sadly, both came to the same conclusion:  “We need a new website.”

When new messaging was created for the first company and their new website launched, they were surprised that leads didn’t increase.

When the second company hired an agency to create “a better strategy”, the company quickly learned the agency didn’t really have a strategy — for generating the leads they needed.

If you don’t diagnose what your real problem is BEFORE you take action, it’s highly likely you’ll waste your money – and not solve the original problem.

Step-by-Step Analysis is the Key to Better Results

Does your team analyze the results of every marketing effort?

Do you look at results step-by-step – so you know where the problems (and opportunities) lie?

Diagnosing what your prospects and customers are actually doing on your website is the fastest and smartest way to spend your marketing dollars wisely.

It’s also the best way to avoid spending marketing budget on solutions that won’t fix the problem — or give you the results you’re looking for.

Spend Your Time and Budget to Solve the Real Problem

A B2B technology company wanted more leads.  Without any analysis, they concluded they needed a new website with new messaging and better SEO . . .

  • When we looked at their Google Analytics, their Organic traffic was actually strong and consistently growing. But their lead-generating Offers weren’t on their Home or Product pages or any blog posts.
  • Their lead generation problem didn’t lie with their messaging or SEO.  Their lead generation website just needed to focus on lead generation – by creating more Offers and making them more visible.

Making Decisions Based on RESULTS is the Best Way to Improve

For an enterprise software company, they were convinced they had a messaging problem.  But that wasn’t the only problem . . .

  • Their Google Analytics indicated that only 15% of visitors ever made it to their Solution page. We revised their Main Menu, rewrote their Home page, and included a prominent link to the newly named product page to help direct more traffic there.

That’s a solution clearly indicated by the results — which is the fastest way to see better numbers.

We are Google Analytics certified.  Can we help diagnose your problems and find your opportunities?

Let’s Get Started!