What if your boss asked for a meeting to review the status of your digital marketing efforts? What would you analyze for the presentation? Here's what we recently prepared for a client who introduced us to their new president. Percentage of Traffic and Sales by Channel for 2023 and 2022 We gathered this information ...
“On the TWELFTH Day of Planning, (and full of holiday spirit!) your boss will ask of you: 12 Analytics to Track . . . ELEVEN Copy Review Points . . . TEN Content Marketing Questions . . . NINE Lead Generation Strategies . . . EIGHT Google Ads Success Secrets . . . ...
“On the First Day of Planning, my client asked of me: One Measurable Plan!” What’s a Measurable Plan? One with specific, quantifiable objectives, based on past knowledge of your company’s marketing and sales results and effectiveness. When management delivers their sales objectives, be sure you’re ready with a grounded-in-fact budget proposal to achieve them ...
Is your marketing team keeping track of your Cost Per Lead, Conversion Rate, and Cost Per Sale at every step of your sales funnel? Does everyone know those numbers by marketing effort? Understanding the value of every lead and sale can help you decide whether to continue particular marketing programs — and how to ...
yikes. There's a heated discussion going on within my NextDoor community about plumbers. In San Diego County, there are a few plumbers that seem to do a lot of television advertising. There's the one with the kid that does the talking . . . there are the two guys in a truck making fools ...
It still seems that a lot of companies are allergic to Google Analytics. We’ve been told: “We periodically hire someone to review our Google Analytics.” How can you only “periodically” learn where your traffic is coming from – and what traffic you’re getting from each marketing effort? I guess that means you’re only spending marketing ...
Why not dazzle your boss with a measurable marketing plan? What’s a measurable plan? One that includes quantifiable objectives and a budget to reach those objectives based on past results. When management gives you the company’s sales objectives, be sure you’re ready with a grounded-in-fact budget proposal to achieve them. Where the budget begins Let’s say ...
Do you really know how to calculate ROI? How about Lifetime Value? Can you explain how to calculate “marketing contribution”? Here’s a simple presentation of the key marketing math formulas, along with practical ways to calculate things like Lifetime Value. (Discussion of the formulas appears below.) Marketing Math: Key Metrics to Maximize Marketing Dollars from ...
