Should You Ever Create a Separate Version of Website Content for Google, AI, or Bot-of-the-Month?

Google repeatedly has said (over the last 2 decades, I think) to always write for your audience, rather than for search engines. And with the advent of AI-driven answers at the top of search results, Google’s answer is still the same: don’t try to game the AI. Write useful, relevant content for your audience. ...

Should You Ever Create a Separate Version of Website Content for Google, AI, or Bot-of-the-Month?2026-02-20T15:07:50+00:00

Quick Digital Marketing Wins to Boost Traffic

What activities did you do this month to specifically improve your SEO efforts? When is the last time you looked at the way your YouTube videos were optimized? If you're doing webinars, are you using them to drive traffic 4 ways? Sometimes circling back to digital marketing tactics you thought you had handled can ...

Quick Digital Marketing Wins to Boost Traffic2025-01-27T19:55:44+00:00

Website Diagnosis: Is Your SEO Effective?

Have you diagnosed exactly what's going on with your website SEO -- using your analytics?  (Or do you just look for your site on google.com?) Are you happy with the results of your website's search engine optimization?  It seems few businesses are. In general, the complaints seem to go in these 3 directions: “We’re ...

Website Diagnosis: Is Your SEO Effective?2023-03-18T05:00:32+00:00
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