Does Your Direct Mail Marketing Really SELL?

Does your direct mail hold your audience’s attention?

Is it so engaging they want to open it and read it – and they don’t want to put it down?

We've Boosted RESULTS by 24 times the Previous Response!

How’d we do it?  Careful testing of the key elements — more effective mailing lists, direct mail copy that SELLS, and effective design to attract and move the eye.  This is how to get your package opened and read. Then, engaging Offers drive the response.

Let us help you create an effective Direct Marketing plan — so you know how profitable the mailing is likely to be before you ever spend a dime . . .

The 5 keys to successful direct mail marketing are NOT where most companies spend their efforts . . .

 1.  The right mailing list. Because it doesn’t matter how beautiful your direct mail package, or how cool your Offer — if you send it to the wrong list, you’ve wasted your money.

For most companies, the mailing list is an after-thought.  You’ve spent your efforts on the design and the copy, and now you’re ready to mail.  “Oh, yeah, we need a list . . .”  This is completely backwards.

THE AUDIENCE that you can reach MUST be decided first — so the copy and Offer can be tailored to that audience.

 2.  The right MESSAGE — that follows the sales process and talks to each Buyer Persona individually. Direct mail is SELLING by mail — so you want to work with a team that knows how to SELL!  The first moment of truth is the envelope – you have to give recipients a reason to open it. The next moment of truth is inside – benefit-oriented headlines on every piece to draw the reader in.

 3.  The right Offer — If you’re looking for the BIGGEST CHANGE IN RESPONSE, change the Offer (the incentive that drives response).

Too many companies focus on “the deal.”  What we really should focus on is generating qualified leads (if you’re doing lead generation) and creating a profitable customer (if selling direct).

Offers don’t always have to be discounts.  There are literally over 100 different Offers you could make — and we know them all.  We’ll use a little imagination to ENGAGE your audience and create an Offer that every other competitor isn’t making. 

 4.  The right role of DESIGN — to get it opened, and then move the eye to the Call to Action.

5.   Cost-effective FORMATS for printing and mailing

You Should Never Guess About Effective Direct Mail

Everything is so easily testable in direct mail.  You don’t have to guess what headline or Offer or envelope image to use — you can test to discover the most effective elements.

We’ll help you “test your way to success” and maximize the results of your direct mail efforts. We are a direct mail marketing agency with direct mail marketing copywriters in San Diego.

Start Improving Your Direct Mail Marketing Today

Contact us to get started on a more effective Direct Mail Marketing Plan today. We can provide full Direct Mail Agency services from creative development to print and mail coordination to analysis of results.

Start Improving Your Direct Mail Now!