Only RESULTS of Your Current Content Should Drive Changes
Before you develop new website content, review what your audience thinks of your existing content. Look at what pages and topics are most popular in terms of website visits, blog visits, and social media engagement.
- Review Bounce Rate to determine the QUALITY of the Content on a particular page. A high Bounce indicates your visitors to that Content may not be finding what they’re looking for — or you haven’t given them a good reason to visit more pages.