Does it tend to “talk to itself” (instead of to your audiences)?
Is it “all about me” (i.e., your company) – instead of what your audience cares about?
Great Website Copy Starts with the Right STRATEGY
We don’t just guess at what makes effective website copy — and you shouldn’t either.
Focuses on answering the questions, “what’s in it for me?” and “why should I buy YOURS?”
Speaks to each of your individual audiences – your “Buyer Personas”
Walks each Persona through the logical Buying Stages in the sales process (solution searching, vendor identification, vendor selection). Different Content is needed at each of those Stages.
Can easily be tested — so we’re never guessing what might work
Uses the right emotional driver to motivate response (there are 7 key emotion drivers)
Focuses on driving a response from the maximum number of visitors
How to Identify Great Website Copy
How does your copy measure up?
HEADLINES should deliver a strong reason to keep reading — the benefit, the “what’s in it for me,” the compelling story line (and with keyword phrases for SEO)
Do you have pages with a one-word headline like “Products” or “Services”?More specific, benefit-oriented “tell me what I’ll learn on this page” headlines draw the reader in and give him/her a reason to continue reading.
“LEAD” paragraphs should remind of some pain and/or promise some pleasure — to draw the recipient into the story.
How interesting are the first sentences of each page of your website? This is where you should introduce your emotional appeal — using one of the 7 key emotional drivers.
SUBHEADS (used OFTEN) should deliver the entire message to the scanning reader (and to search engines).
Can I get all of your key points, even if I don’t read the copy word-for-word?
Copy should be conversational.
Read it out loud. Does it sound just like what you’d say face-to-face? (It should.)
Copy should clearly prove what your product or service can do for me that other offerings can’t, or illustrate the benefits your organization UNIQUELY delivers.
Does your copy answer the “What’s in it for me?” question — or do you say what every competitor says?
Online copy should be search-friendly and fully optimized for SEO. What percentage of your traffic is organic — and is it growing?
Why Choose Response FX for Website Copywriting? We Know How to SELL
A membership website we re-wrote saw a 67% boost in guest accounts!
Website copy we created generated a 22% opt-in response!
Ask website copywriters how they’re going to sell your product on your website. You should hear:
“I’m going to follow the sales process — exactly as I would if selling face-to-face or over the phone.”
“If you use Google Ads, I’d like to see which headlines and descriptions you’ve tested — and which have done better.”
“I’ve personally tested . . . with various clients, and will do X, Y, and Z, based on that testing.”
“I’ll review your key competitors’ websites — to be sure I craft a unique ‘why should I buy yours’ message.”
Results-Driving Content in All Formats
We write website copy, landing pages, WordPress blog posts, white papers . . . and more
Your multiple blog posts on a particular topic can become a special report or white paper
Your white paper can become a slide presentation (or your slide presentation can become a white paper).
Your slide presentation can become a video by adding a script.
How We’ll Boost the Appeal of Your Website Copy
The copy on your Home page will convince the visitor to stay and learn more.
The visitor will quickly discover the unique combination of benefits you offer.
By just SCANNING headlines, subheads, bullets, and bolds — every visitor will get the key points of your message.
Your main headline on each page will be engaging — and draw the visitor into the copy.
Why New Web Copy Will be More Effective
The “lead” paragraph on every page will be the strongest it could be. It will draw visitors in and convince them to read the rest of the page.
Every word of your copy will be there for a reason — and every word will be the strongest it could be.
Finally, it will be crystal clear how to take the next step. Just like below . . .
Is your Offer worded irresistibly? Have you given me a strong reason to take some action?
Get Started Now for Better Website Results
Ready to start your website improvement plan? Contact Us
We’ll draw more visitors in, keep them engaged, capture information from more visitors, help move more visitors through the sales process and nurture them along the way. You’ll get more qualified leads and sales from your website copy.
” . . . you got it. For all I know, you could have been our copywriter for many years.”
Alessandro Ferrari, SVP Global Marketing, RIMES Technologies
“This is a short note to tell you how important we all sense your key role has been for us at EMAS! We look forward to continuing our working relationship in the times ahead, and asking for your expertise & guidance. Super to work with you. Thank you!”
Andrew Nassir, President, EMAS Pro
“The highly personal approach and tone of the copy, and the unique content marketing website really made the difference.”