The Results Obsession Digital Marketing Book Cover

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

The book is now on Amazon.

Get the Book on Amazon

Reader-Friendly and Easy Reference

Written and formatted in a reader-friendly style:

  • Lots of bullet points, short paragraphs, and white space to make it easy to get through and easy to find what you’re looking for.

Get the Chapter 1 excerpt: 6 Results Obsession Strategies and 3 Skills Your Team Needs to Succeed

Get the Chapter 2 Infographic: Diagnose Opportunities to Improve Results

Get the Chapter 19 excerpt: 10 Marketing Math Formulas to Analyze Results

Here’s the Table of Contents:

Chapter 1. The Results Obsession for the Digital Era

Chapter 2. Diagnose to Boost Traffic, Leads, and Sales

Chapter 3. Why Customers Buy

Chapter 4. Plan More Effective Offers by Buying Stages

Chapter 5. Lead Generation Strategies

Chapter 6. Lead Generation Offers

Chapter 7. Sales Offers for Every Objective

Chapter 8. Messaging Strategy for Copy that Sells

Chapter 9. Great Copy: Recognize, Write, & Refine It

Chapter 10. Crafting Great Copy: Part 2

Chapter 11. Do You Need a New Website — or a Tune-up?

Chapter 12. Website Content Strategy and Offers

Chapter 13. Website Copy that SELLS!

Chapter 14. What You Should Know about SEO

Chapter 15. Online Pay-Per-Click (PPC) Advertising

Chapter 16. High Impact Email Strategies

Chapter 17. Creating Email to Drive Leads and Sales

Chapter 18. Testing Your Way to Marketing Success

Chapter 19. The Numbers

Chapter 20. The New Marketing Leader