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Is Your Content Marketing Effective — or Not So Much?

Is your website just not motivating any action? 

Is average time on your Content pages low – and not improving?

Have You Tailored Your Content Marketing Offers for Each Buyer Persona?

Each of your key “Buyer Personas” may be looking for different things when they visit your website.

Each may need to learn more about a different benefit or how an element works.

Why not develop a Content Marketing Offer tailored for each Persona?

Are You Capturing “Early Stage” Visitors?

In the early research stage, prospects are trying to identify possible solutions, understand the different types, and develop Pros and Cons of each.

Content Marketing Offers can be educational to help visitors just starting to research possible solutions.

When you Offer useful Content to capture contact information from more of these “Early Stage” visitors, you create a prospect list you can communicate with.

Most companies don’t have enough valuable Content at the EARLIEST BUYING STAGE — and miss gathering leads early.

We’ll help you create:

  • Offers designed to capture the maximum number of visitors EARLY in the process
  • Online tools to speed up your sales process and become a valuable resource to your prospects

Are Your Content Marketing Offers Attractive, Unique, and Valuable?

Are you offering Content that can help assess the prospect’s situation, or help educate them about potential solutions to their problems?

Is it unique Content that the competition isn’t offering?

Does it sound valuable so your audience thinks “I have to get that”?

  • One Content Marketing microsite we created for Union Bank of California generated 22% opt-in response — due to its great content Offers!

Is It Time for a Better Content Marketing Strategy?

We can help you develop a solid Content Marketing Strategy to turn more visitors into leads — and help educate your prospects.  Our Content writers will create:

  • White Papers, Special Reports, ebooks
  • Assessment Tools, Product Selector Guide, ROI Calculator
  • Case Studies
  • Competitor Comparison Charts, Product Reviews

Contact Response FX to get started on the Content Marketing Strategy for your website.

Get More Qualified Leads with Better Content Marketing!