Response Coach® Consulting will Boost Your Digital and Direct Marketing Response
Does your website need a little re-education?
Does it need to learn more about generating leads effectively — and selling in copy?
We'll Guide Your Team to Digital Marketing Success!
We’ll work with your team on your Digital Marketing and Direct Marketing efforts including:
Websites: navigation, lead generation Offers, copywriting, SEO, content strategy, blog posts
Email marketing programs to help educate and convert leads into customers: copy, layout, and Offer testing
Google Ads Pay-Per-Click: smarter program set-up and constant testing means more cost-effective programs
Direct mail: mailing lists, copywriting, Offer creation, design, print and mail coordination
These are our most popular direct and digital marketing consulting programs.
Contact Us to become a member of your marketing team.
Web Site RehabSM
Does your website need an “intervention”? If your website isn’t achieving your objectives, check it into our website clinic. Re-navigation, new look, smarter layout, stronger copy, better response. It’s a 12-step program for your website to make it more FIND-able, SHARE-able, LINK-able, ENGAGE-able, VALUE-able. and SCAN-able. Get the Web Site Rehab White Paper!
Lead Generation and Conversion ClinicSM
Do you have a well thought-out plan for prospecting and conversion? Have you thought about the steps in your sales process, Offers to move prospects along in the process, and a regular Contact Marketing plan? What will motivate your Buyer Personas to take action?
For a big change in response, change the Call to Action Offer! We can help you craft stronger and more appropriate Offers. From Content Marketing lead generation Offers to drive-the-sale Offers, we are the Offer Experts. (There are over 100 Offers you could consider — how many have you tested?)
Google Ads Re-SetSM
Are you 100% sure you’re spending your ad budget as wisely as possible? How focused are your keywords on those who are really interested in your product? Are you tracking conversions? Have you been able to manage your cost-per-conversion to make your Google Ads profitable? Have you been able to boost click-through by testing new ads?
Does your copy really convince me “why I should buy yours?” Do your headlines and lead paragraphs deliver the single most important messages you could possibly say? If not, it’s time for a Copy Re-Alignment, based on your unique points of differentiation.
Brand Voice RediscoverySM
Do you sound like every other company who competes with you? Is your Offer the same as the competition? If I removed your logo from your website, email marketing campaign, direct mail, or print ad, could I tell from the copy that it was your company? If not, it’s time for a Brand Voice Rediscovery in your copy and key messaging.
Direct Mail RehabSM
Is your envelope getting opened? Does your copy draw the recipient in? Is the Offer irresistible? Mailing list is the single most important element — how much time are you spending on choosing the most effective mailing list? You can easily “test your way to success” in direct mail. What are you testing?
Are all of your marketing campaign elements focused on getting a response? Does each page on your website focus on your key response elements? If not, it’s time for a Response Re-Focus to speed up your sales process, build a follow-up list, and measure results from all of your marketing efforts.