Karen J Marchetti, SVP of Client Services

Internet Marketing and Website Consultant, Lead Generation Specialist, Master Direct Marketing and SEO Copywriter, Google Ads Qualified Search Consultant, Google Analytics Certified Consultant

Author of “The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing.” Learn more about The Results Obsession book

Karen brings 20+ years of Internet marketing and direct mail marketing planning, testing, and creative expertise, for leaders worldwide including:

– Qualcomm, Union Bank of California, Bank of America, Lifeline Skin Care, Lifeline Cell Technology, RIMES Technologies, Brilliance Financial Technology, NES Associates, and American Nurses Association.

Ms. Marchetti has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco.

Her Internet marketing and direct marketing articles regularly appear in national and regional magazines and newspapers, including AMA’s Marketing News and the San Diego Business Journal.

Among her accolades are:

  • “Woman Who Means Business” in Marketing by the San Diego Business Journal
  • “Direct Marketer of the Year” by the San Diego Direct Marketing Association
  • Judge of the Direct Marketing Association’s International ECHO Awards

She has served on the Board of Directors for the San Diego Software Industry Council, San Diego Direct Marketing Association, and the San Diego American Marketing Association.

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Doug Baird, Senior Website Development Programmer and Webmaster

Experienced User Interface (UI) and Software Developer

In charge of software development for state-of-the-art Major League Baseball Pitcher training/evaluation system:

  • www.onepitch.com
  • Developed interface system between laser acquisition computers and SQL database.
  • Set up User Interface, using web server technology combined with outdoor weather-rated touch screen computer that is used as pitcher login and monitoring display.

Extensive Website Development Experience

Recent website development projects:

Experienced Marketing Database Developer

Created extensive marketing database system and User Interface for San Diego State University Extension Services:

  • Combines data from 3 different systems
  • Full campaign management system allows for name selection by any combination of tracked parameters, and tracking of every campaign and cost per contact by individual name.
  • Allows creation of regular reports as well as reports on the fly.
  • Full database marketing system created in SQL and later converted for Oracle.
  • Qualified by California State University network to work with sensitive student data

Laurie Bokuniewicz, Internet Marketing Manager

  • Posts new blogs to clients’ WordPress websites
  • Creates all month-end client reports using Google Analytics
  • Coordinates ad testing and analysis for Google Ads clients
  • Handles social media posting for clients