Can a graphic artist or web programmer write copy that sells? Can a copywriter create on-brand designs that lead the eye to the response? We've long understood that the "design" side of marketing versus the "copy" side of marketing require completely different skill sets — and it's highly unusual (if not unheard of) to ...
“On the NINTH Day of digital marketing planning, your boss will ask of you . . . NINE Lead Generation Strategies . . . EIGHT Google Ads PPC Success Secrets . . . SEVEN Email Guidelines . . . SIX Website Improvements . . . FIVE Lead Capture Strategies . . . FOUR SEO ...
"On the SIXTH Day of Planning, your boss will ask of you: SIX Website Elements to Improve Effectiveness . . . FIVE Lead Capture Strategies . . . FOUR SEO Factors . . . THREE Design Directives . . . TWO Website Questions . . . and One Measurable Marketing Plan . . .” ...
“On the FOURTH Day of Digital Marketing Planning, your boss will ask of you: FOUR SEO Factors . . . THREE Design Directives, TWO Website Questions, and ONE Measurable Marketing Plan . . .” Are you sure your website has been SEO-optimized? We talk with companies at least once a week that think ...
“On the Third Day of Planning, your boss will ask of you: THREE Design Directives . . . (Two Website Questions . . . and One Measurable Marketing Plan.)” Are you using “above the fold” on each page of your website wisely? It’s probably time to review your website page-by-page ...
“On the Second Day of Planning, your boss will ask of you: 2 Website Questions . . . (and 1 Measurable Marketing Plan) . . .” Q: What is Each “Buyer Persona” (or Type of Target Client) Looking For? (And why isn’t our website focused on those items?) As part of your marketing plan, analyze your website from ...
(and we might be part of the problem . . .) Battleground #1: Banner image at the top of a web page The top of your page, just below the Main Menu, is very valuable real estate. You want to introduce your most important information there – your “what problem(s) do we solve” and ...
Sadly, there are still disaster stories about outside marketing resources that are big on promises -- but haven’t delivered. It frequently happens when companies are trying to save money, and they may not be asking the right questions before hiring. Here are our next 2 in the series of “Top B.S. Phrases” that need ...
I’ve been attending workshops on optimizing product listings for Amazon. And I see opportunities to improve websites in general, based on the best ways to attract attention and drive conversions on Amazon. 1. Go beyond simple photos of your product On Amazon, you want to create “lifestyle images” that show more than just the ...
Have you reviewed your Home page lately? Your entire website won’t be as successful as it could be if your Home page doesn’t do its job effectively . . . Over time, new sections or copy get added. You add new products or services. And maybe you've modified your overall message direction. You should review ...
Is your website designed like it's still 2006? We did our first “What’s Hot and What’s Not” list for effective websites in 2006. And we updated the list in 2012, 2016, 2018, 2019, and now in 2023. What’s changed since 2006 in terms of getting websites right? Seems that many websites still struggle with ...
I've been asking marketers in The Results Obsession for Digital Marketers private Facebook group what their biggest challenges are. Here's the #1 answer: COPY! What is it about copy that challenges even the most experienced marketers? Great copy starts with a great strategy Before you ever create or evaluate a piece of copy, it's best ...
The company owner believed she needed to re-do her ecommerce website because sales were lagging. Her ecommerce website sold courses to particular industries. She wasn't familiar with Google Analytics, so she didn't know whether it was a traffic problem or a conversion problem once traffic got to her site. She was also short on cash. ...
Your key metrics start with Traffic, Leads, and Sales. You’ll also want to track results of your on-going digital marketing programs. 1. Traffic: number of unique visitors to the website You want to see the number of Users to your website steadily increase. (In Google Analytics, see “Audience,” “Overview.”) ...
Is your website giving you great results? Are you thinking you may need some major reconstruction? You might just need a "tune-up" -- of the 4 items that affect leads or sales: 1. OFFERS: For the Biggest Change in Results, Remodel Your Offer NEED MORE SALES? A more attractive Offer (the special reason I should ...
When you create your website copy, those who need to approve that copy will almost always read line-by-line, word-for-word, from page 1 of the copy through to the end (like they’re reading a book). But website visitors rarely (if ever) do that. In fact, website visitors first scan the page they’re on — and about 85% of ...
Whether you write copy yourself, have copywriting talent in-house, or use outside copywriting resources, you should know how to recognize copy that really SELLS. If you review and approve copy – you should know the key elements to look for, those key elements that create copy that really SELLS! If you hire agencies or ...
The client told the last web designers they wanted a website design similar to the Prada site . . . And so, the “showroom website” project began, seemingly without thinking about whether the overall “showroom” approach of the Prada website made sense for Company “C”. The website design company was experienced in creating sites in ...
“No one reads a web page with a lot of copy on it. I can’t believe that web pages should be written the way you’d write a sales letter.” Actually . . . Visitors to your web site won’t read POORLY WRITTEN copy — or copy that LOOKS difficult to get through. But people are NOT PERSUADED ...
Sales says: “There’s a LOT of copy on the website. I’d rather have less copy and drive visitors to Contact Us to learn more.” Although Sales/Biz Dev might want the entire focus of the website to be on driving leads (and so, may believe there is “too much copy” on the website for lead generation), ...
When your objective is to generate measurable, trackable leads — or to sell direct — be sure your website (and your marketing team) is equipped with these proven results generators: The Right STRATEGIC Direction: 1. Clearly answer “why I should buy yours (or respond, or donate)” About 90% of ads, direct mail, and websites ...
