Story Approach in Action: Stronger Messaging to Drive Sales (Part 4)
Do you have too many visitors who never click "add to cart"? The Story Approach helps you focus on your target audience — and discover the ...
The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)
Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with testimonials if that’s what you’re thinking . . .) It’s ...
What Could Your Sales Message be Missing? (copy strategy, part 2)
Not giving your copy enough attention? Why not switch things up and test some new additions that might keep the persuasiveness of your message from going ...
To Get the Most from Your Digital Marketing, Add Direct Mail!
Direct mail response is surprisingly stronger than ever. If you think direct mail is dead, ...
Pros and Cons of Some Popular Content and Copywriting Ideas
Have you heard (or given) these copywriting suggestions to help improve your content? Some are absolutely the ...
Battles with Web Designers We Shouldn’t Be Having
(and we might be part of the problem . . .) Battleground #1: Banner image at ...
What You Still Need to Know When You Outsource Email Marketing
Even when you're outsourcing all or part of your marketing tactics, you still need to ask ...
What You Still Need to Know When You Outsource All of Your Marketing, Part 1: PPC
The e-commerce company previously operated in 12,000 square feet of office space. They began their plan ...
What They Don’t Teach Marketing Majors in Business School — that Most Small Businesses Assume They Do
Is there a major disconnect between what small business employers assume someone with a marketing degree ...
How much Content do you need?
How disappointed are you when you click on a link promising information about a particular topic, ...
“We have to charge more to pay for all that advertising . . .”
yikes. There's a heated discussion going on within my NextDoor community about plumbers. In San Diego ...
Are Your Outside Marketing Resources Giving You B.S. ? (Part 2)
Sadly, there are still disaster stories about outside marketing resources that are big on promises -- ...
Are Your Outside Marketing Resources Giving You B.S. ? (Part 1)
We always cringe when we hear stories like these about marketing agencies or freelancers that potential ...
5 Strategic Decisions to Make Before You Write or Revise a Page on Your Lead Generation Website
You’re launching a new product or service for which you need to generate leads. Or maybe ...
How NOT to Promote Your Ecommerce Products
If you have a line of related products, would you showcase only ONE of those products ...
7 Steps to Improve Every Blog Post Before You Hit “Publish”
One of my clients is using an online service to find writers to produce blog posts. ...
What You Can Learn from Amazon to Improve Your Own Website
I’ve been attending workshops on optimizing product listings for Amazon. And I see opportunities to improve websites ...
Is Your Website Home Page Doing its Job?
Have you reviewed your Home page lately? Your entire website won’t be as successful as it could ...
How the Story Approach Can Take Your Digital Copy to the Next Persuasive Level
As a copywriter, I'm always wondering if my copy could be more effectively written. Could there be a copy "formula" I haven't tried that would ...
What’s Hot – and What’s Not – for the Most Effective Websites
Is your website designed like it's still 2006? We did our first “What’s Hot and What’s ...
Are You Using PPC to Test Your Copy?
PPC advertising is a great Testing vehicle. You can test headlines, individual words within your headlines, descriptions, ...
How Website Copy Can Draw the Reader in Visually
Copy on your website has a visual component that affects its ability to get read. And it’s ...
Copy Challenge #1: Can You Encapsulate “Why Should I Buy Yours?”
I've been asking marketers in The Results Obsession for Digital Marketers private Facebook group what their biggest ...
Is Your Website and Email Copy “Conversational”?
Have you heard that copy should be "conversational"? Do you know what that looks like? Conversational copy ...
3 Ways to Boost Interest in Your Email Messages
Don’t limit your messaging by assuming too much Do you assume that your leads read everything on ...
How Much Should You Spend to Capture an Email Address?
It depends on how much each email address (or lead) is worth to you. You can ...
Is Your Marketing Team “Allergic” to Google Analytics?
It still seems that a lot of companies are allergic to Google Analytics. We’ve been told: “We ...