How to create the right copy strategy to appeal to your audience, part 1
How does copy become more compelling? One way is to be more specific to your audience with your messages. And that means a smarter message strategy ...
Don’t Set Your Designers Up for Marketing Failure — or a Battle
There had been a heated discussion between the designer and the sales consultant. The designer produced a cover concept that would be used for a brochure, ...
Are You Relying on Your PPC and SEO Resources to Write Copy that Sells?
Can a graphic artist or web programmer write copy that sells? Can a copywriter create on-brand designs that lead the eye to the response? We've long ...
How to Write Copy to Motivate Prospects through Your Sales Funnel
Are you still relying on AIDA — Awareness, Interest, Desire, Action — to help guide your ...
Websites Gone Wrong: The Ecommerce Site that Doesn’t Sell
The company owner believed she needed to re-do her ecommerce website because sales were lagging. Her ecommerce ...
Establishing Your Marketing Budget
Why not dazzle your boss with a measurable marketing plan? What’s a measurable plan? One that includes quantifiable ...
12 Digital Marketing Metrics to Track Regularly
Your key metrics start with Traffic, Leads, and Sales. You’ll also want to track results of ...
Does Your Website Need a “Tune-Up”?
Is your website giving you great results? Are you thinking you may need some major reconstruction? You ...
Are You Hoping Your Website Visitors will Hunt Down Your Lead Generation Offers?
If the main purpose of your website is to create leads, is your website focused on that? ...
Website Diagnosis: Is Your SEO Effective?
Have you diagnosed exactly what's going on with your website SEO -- using your analytics? (Or ...
What to Include in Every Page of Your Website Copy
When you create your website copy, those who need to approve that copy will almost always read ...
Are You Smart About Spending Money to Generate Leads?
I was on a call with the principals of a small design agency, who had hired a ...
Does Your Website Copy Really SELL?
Whether you write copy yourself, have copywriting talent in-house, or use outside copywriting resources, you should ...
6 Tests to Evaluate Your Headlines
Headlines usually determine whether your web page, direct mail, print ad or email message will be a ...
4 Tests of Website Copy that SELLS!
How can you evaluate your copywriting? Use our 4-Point Test You’ve drafted your website, email, print ad, ...
Websites Gone Wrong: When Copying a “Showroom” Design Doesn’t Make Sense
The client told the last web designers they wanted a website design similar to the Prada site ...
How Integrated are Your Digital and Offline Marketing Activities? Take the Quiz
Do you really tie all of your marketing activities together as much as you could? Cuisinart ran print ads ...
Marketing Math: Key Formulas to Maximize Your Marketing Dollars
Do you really know how to calculate ROI? How about Lifetime Value? Can you explain how to ...
Copywriting for the Web: 9 Key Elements for Great Copy that SELLS
“No one reads a web page with a lot of copy on it. I can’t believe that ...
Do You Think There’s Too Much Copy on Your Website?
Sales says: “There’s a LOT of copy on the website. I’d rather have less copy and drive ...
Why Your Website Offers Don’t Engage 98% of Prospects
Which is the largest group of visitors to your website? It’s likely to be prospects — especially ...
10 Things Successful Marketing Departments Do
The most successful Marketing departments get the most from every Marketing dollar. They’re focused on maximizing results ...
When to Bend the Rules of Grammar in Sales Copy
“Gee, that sales copy isn’t even grammatically correct . . .” Good copy is written the ...
10- Point Roadmap to Maximize Website Results
When your objective is to generate measurable, trackable leads — or to sell direct — be ...
How to Write Great Email Marketing Copy
What makes great email marketing copy? When you prepare your next promotional email message, be sure it ...